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Privacy Policy

This policy serves to inform you in the ways in which Lens Consulting Ltd collects and processes your personal information, who provide us with that information, details of any third parties we share that information with, the security measure in place place to protect your information, and a summary of your rights under data protection law.

Who are we?

Lens Consulting Ltd. (company registration 10376323, hereinafter referred to as ‘lens’) is an insight-led consultancy, working with clients to drive customer-led change. As part of this, we provide market research services to client organisations, who may have provided us with your personal data.   Our registered office is located at 59 Westfield Street, Heckmondwike, England, WF16 9FB.

How is your information collected?

While performing contracts for clients, they may provide us with collections of data relating to customers whom they wish to engage in market research. We may also source this information from independent research recruitment agencies.   We also collect certain information when you visit our website or fill in our contact form.

What type of information is collected?

The personal information we recieve from clients/research recruitment agencies may include your name, address, e-mail address, D.O.B., nationality, and information relating to the products or services you purchased from the client organisation, that is relevant to our needs.   Information collected by our website may include your name, e-mail address, IP address, and the pages accessed during your visit.

How is this information used?

The information you give us will be treated with the strictest confidence and in accordance with The Market Research Society’s Code of Conduct (more information can be found at:   Information provided by clients/research recruitment agencies will be used to contact you regarding market research participation.   All responses to our research are completely confidential. We collected data in our studies for research purposes only, and our use of that information will be limited to that purpose.   Information collected by our website will be used to improve its effectiveness and, in the case of our contact form, to contact you regarding your enquiry.   We review data retention policies regularly and are legally required to hold some information provided to us to fulfil our legal obligations. We will maintain your information within our systems for as long as is necessary for the relevant activity, or for as long as set out in any contracts you hold with us.  

Who has access to your information?

We will not sell or rent your information to third parties.   We will not share your information with third parties for marketing purposes.   We may pass some of your information on to third party service providers who assist us in providing our services. However, this will only include the information necessary for them to provide their services and we have agreements in place to ensure that their data protection policies are in line with our own.

Your rights

You have a right to control how we use any information about you. This includes:  

  • Right of Access – You have the right to access any information we hold about you, this will be provided in an electronic format, unless you specifically request access in person
  • Right of Rectification – You have the right to correct any inaccuracies in information we hold about you
  • Right of Erasure – You have the right to be forgotten, and inform us that you no longer wish for us to hold any data about you
  • Right of Restriction – You have the right to restrict how we process your information
  • Right of Data Portability – Should any information held about you be processed by any automated systems, you have the right to request that we provide you with a copy of this information that can be transferred to another service
  Research participation is voluntary, and participants always have the opportunity to decline involvement or to ‘opt out’ of the research after agreeing to participate.

How you can access and update your information

The accuracy of your information is very important to us. Should any of your details change, or you discover that any information we hold is inaccurate, please contact us at our registered office address or by e-mail at   You have a right to ask for a copy of the information we hold about you. Under most circumstances, requesting this information is free of charge. However, we may charge a fee of up to £10 if your request requires a significant amount of work, or you have made repeated requests for the same information.   Should a charge be necessary, this will be communicated to you when acknowledging your request.

Security measures in place to protect your data

Any information provided to us by clients/ research recruitment agencies is uploaded to our online file storage service, which is part of Office 365. All access to Office 365 services is secured using SSL/TLS, and only authorised users and partners have access to the data stored.   Any data that is transferred to staff machines is stored using AES 256-bit encryption, and the encryption keys are kept secure from unauthorised access.

Use of 'cookies'

Like many websites, the lens website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow the website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.   It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, visit

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy notice applies only to our website, so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies of other sites (even if you access them using links found on our site).

Changes to our Privacy Statement

We may update this Privacy Statement from time to time by posting an amended version of the statement on the lens website ( Please refer to this policy regularly. If at any time we decide to use personally identifiable information in a different manner then was stated at the time it was collected, we will notify you directly via email for your consent.


If you have any queries regarding this policy, our website/ our research, or would like to make a subject access request, please contact us at or by writing to us at our registered office (59 Westfield Street, Heckmondwike, West Yorkshire, WF16 9FB).