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Customer journey mapping

What will it take to build a customer journey mapping capability within your business?

It is predicted that, by 2018, 60% of large organisations will have their own in-house customer journey mapping (CJM) capabilities.  But what are ‘CJM capabilities’? And what will it take to build CJM capabilities within your business?  

Read about the ‘5Ts’ here: Building a Customer Journey Mapping Capability – lens

Front pic - CJM capability